Campaign Concept & UX Design Website.
IKEA asked people, how they sleep and set up a bed created for their individual needs.
1000 meters under the surface of the earth, high above in the mountains, deep in the
forest or directly at the beach.
Customers could find out everything about perfect sleep conditions via the campaign website and directly apply online for the special sleeping experience.
Awards:
Reddot Award, Integrated Campaign, 2016
New York Festivals First Prize Award (IKEA The Great Sleep), 2016
AME Awards Gold (IKEA The Great Sleep), 2016
AME Awards Silver (IKEA The Great Sleep), 2016
BEA® BlachReport Event Award, Brandevent, 2016
In cooperation with:
IKEA Deutschland GmbH & Co. KG, thjnk Hamburg GmbH, GGH MullenLowe GmbH.
My tasks:
Campaign Concept, UX Design.
Are you ready to create unique digital branded interactions?