UX Corporate Website & Multibrand Design System.
Based on the new Corporate Design and Packaging of HYLO, we developed a website corresponding to the new design of “360 degrees eye health”.
The website takes up the campaign and packaging with a winking eye animation on the stages. The content offers SEO-optimized articles on the subject of dry eyes, as well as tips on prevention; whilst eye care for online purchase complements the site.
The project was connected to Ursapharm’s CMS Censhare. Product based modules can be coloured according to the corresponding products. The modules work as a living module library, so that they are also available for further brand site relaunches within the Ursapharm universe with customised styling for each brand.
In cooperation with:
URSAPHARM Arzneimittel GmbH, Portvier GmbH, Thomas Eckhardt.
My tasks:
UX Strategy, UX Design, UX Documentation.
Are you ready to create unique digital branded interactions?